Heidi Birchall

Heidi Birchall brings more than a decade of global experience across the travel, hospitality, and loyalty sectors to her role as Head of Product. Her career has been defined by designing and launching technology-driven platforms that deepen customer relationships and turn complex ecosystems into seamless experiences.

Prior to joining Cecilian, Heidi led the orchestration and rollout of custom CRM and loyalty platforms for some of the world’s most recognized hospitality brands, including Jumeirah Group, Etihad Airlines, Emaar Hospitality Group, and Marriott. Her work spans product strategy, platform development, and large-scale partner ecosystems, giving her a rare, real-world understanding of what makes customer engagement programs truly work.

Heidi now leads the Customer Blueprint product team, shaping the company’s approach to resident and community engagement. She is focused on building products that don’t just solve today’s problems, but anticipate what developers, builders, and residents will need next. This ensures Cecilian’s platform remains both practical and future-ready.

Known for her ability to balance strategic vision with execution, Heidi plays a central role in advancing Cecilian’s mission to elevate the homebuying and living experience through clarity, thoughtful design, and technology that delivers lasting value.