Brightdoor CRM

The modern, digital way to engage with customers, in person or online.

A row of houses in a suburb
Brightdoor CRM
The Residential OS™

BrightDoor is a real-estate specific CRM, digital registration, and storytelling solution. It simplifies the registration journey (no more 5x7s), gathers the data into an easy-to-use CRM database, and helps community developers and homebuilders tell an engaging, interactive story in welcome centers and model homes.

Real-estate specific CRM

Real-estate specific CRM

A highly tailored and reliable CRM platform that does everything real estate needs without the complexity and cost of enterprise systems.

Touchscreen Storytelling

Touchscreen Storytelling

Quick and comprehensive touchscreen experience that works on iPads or big screens to tell the story of a community in physical spaces like welcome centers and model homes.

Passport Digital Registration

Passport Digital Registration

Digital registration for welcome centers and model homes, with a QR code tool that makes the registration process simple and easy for modern homebuyers.

Self-Service Backend

Self-Service Backend

Highly intuitive back-end platform that allows clients to control their content, media, and customer records.

Easy CRM Integration

Easy CRM Integration

Use the integrated BrightDoor CRM, or connect seamlessly to any other CRM on the market (Hubspot, Salesforce, etc.).

For Developers

A simple way to deliver a great in-person experience and get access to reliable, firsthand data on traffic and customer interaction

  • Drives consistency across model homes and welcome center
  • Simplifies the customer journey by eliminating the infamous 5x7 notecards
  • Provides access to real-time traffic information and data on customers
  • Highly tailored CRM that eliminates complexity

For Builders

A cost-effective and integrated way to interact with and convert prospects.

  • Easy to maintain and update the touchscreen solution (vs. homegrown products)
  • Consistent data from leads, and less work for sales reps
  • Either directly integrates with existing CRM, or provides a simpler CRM solution
Features

Engage real customers, the right way, with BrightDoor®.

CRM

A CRM Designed Specifically for the Real Estate Industry.

Give your sales and marketing teams everything they need in a CRM – and nothing they don’t. Brightdoor makes it easy to track customer interactions and follow up at the right times with the right messages.

CRM
CRM
Passport

Get Rid of the 5x7 Notecards with Digital Registration.

The Brightdoor Touch welcome screen makes it easy for home shoppers to sign in, scan a QR-enabled “passport,” or register right on the iPad in your model homes or welcome center.

Passport
Passport
Touchscreen

Touch-Centric Navigation Tailored for the Modern Homebuyer.

Brightdoor Touch’s intuitive navigation, tailored for the welcome center experience, tells the story of your community while generating leads for your sales team.

Touchscreen
Touchscreen
Self-service

User-Friendly Back End Makes It Easy to Update Key Info and Assets.

Swap pictures, update descriptions, and change inventory and pricing from one central location, so your team can easily manage the info that prospects and customers see.

Self-service
CRM

A CRM Designed Specifically for the Real Estate Industry.

Give your sales and marketing teams everything they need in a CRM – and nothing they don’t. Brightdoor makes it easy to track customer interactions and follow up at the right times with the right messages.

CRM
Passport

Get Rid of the 5x7 Notecards with Digital Registration.

The Brightdoor Touch welcome screen makes it easy for home shoppers to sign in, scan a QR-enabled “passport,” or register right on the iPad in your model homes or welcome center.

Passport
Touchscreen

Touch-Centric Navigation Tailored for the Modern Homebuyer.

Brightdoor Touch’s intuitive navigation, tailored for the welcome center experience, tells the story of your community while generating leads for your sales team.

Touchscreen
Self-service

User-Friendly Back End Makes It Easy to Update Key Info and Assets.

Swap pictures, update descriptions, and change inventory and pricing from one central location, so your team can easily manage the info that prospects and customers see.

Here's why the best MPCs rely on Brightdoor®.

Proven, practical, and easy-to-learn software

Sales and marketing teams no longer have to wrestle with cumbersome tech that wasn't built for their jobs.

Accurate visibility into customer behavior data

Get a true customer profile that shows online and in-person behavior, based on real data points that are automatically collected.

Better in-person customer experience

A more modern in-person experience means more successful sales transactions and a happier prospect or buyer.

Proven, practical, and easy-to-learn software

Sales and marketing teams no longer have to wrestle with cumbersome tech that wasn't built for their jobs.

Accurate visibility into customer behavior data

Get a true customer profile that shows online and in-person behavior, based on real data points that are automatically collected.

Better in-person customer experience

A more modern in-person experience means more successful sales transactions and a happier prospect or buyer.

Schedule a Demo Image

Schedule a demo

See how easy it is to set up and use BrightDoor CRM and BrightDoor Touch – software built specifically for sales and marketing teams in the real estate industry.

Schedule a Demo
Testimonials

We achieve great results with some of the best companies in real estate.

Tavistock Development Company

I have a lot of faith in Cecilian Partners, what they are doing and how they are not just talking about changing the sale experience in homebuilding, but actually doing it.”

Craig Collin
President
,
Tavistock Development Company
Hillwood Communities

Hillwood Communities is excited to continue working with Cecilian to deliver exceptional online buyer experiences and to improve the overall performance of our business.”

Fred Balda
President
,
Hillwood Communities
Lakewood Ranch

The XO will be transformational in the way developers and builders centralize data for decision-making, streamline the sales process, and add value on the customer side in their due diligence.”

Laura Cole
Senior Vice President
,
Lakewood Ranch
Republic Property Group

The XO provides us the platform to enhance the customer experience, from finding a home to improving transparency. It has been a game-changer.”

Tony Ruggeri
CEO
,
Republic Property Group
Sterling Ranch CAB

The best feature of the XO is the ability for developers, staff, and builders to see the same information and status of lots and requests. Our submittal review time has been cut in half with the builder uploading the information and the XO sending approval/denial via email directly from the platform.”

Head of Architectural Reviews
,
Sterling Ranch CAB
Lakewood Ranch

MyLWR.com, powered by Customer Blueprint, is a game-changer for our operations. We're able to track key metrics and make data-driven decisions to improve our community amenities and programs."

Keith Pandeloglou
President & CEO, Lakewood Ranch Community Activities
,
Lakewood Ranch
Reynolds Lake Oconee

Brightdoor CRM is the most robust solution available for the real estate industry. Brightdoor has produced a return on our investment by allowing us to be more efficient at our jobs.”

,
Reynolds Lake Oconee
Trusted by
Private Mountain Communities
Reynolds Lake Oconee
Tamarack
Southstar
Dorado Beach
Babcock Ranch
Talisker
Kennedy Lewis Investment Management
Larry H Miller Real Estate
PMB Capital
Caldwell Companies
Tellus
Sterling Ranch CAB
Raydient
GreenPointe
Hines
Republic Property Group
Signorelli Company
McWhinney
Lakewood Ranch
Howard Hughes
Hillwood Communities
Tavistock Development Company
Private Mountain Communities
Reynolds Lake Oconee
Tamarack
Southstar
Dorado Beach
Babcock Ranch
Talisker
Kennedy Lewis Investment Management
Larry H Miller Real Estate
PMB Capital
Caldwell Companies
Tellus
Sterling Ranch CAB
Raydient
GreenPointe
Hines
Republic Property Group
Signorelli Company
McWhinney
Lakewood Ranch
Howard Hughes
Hillwood Communities
Tavistock Development Company

Frequently asked questions

What do you do with all my legacy data? Can it be imported?

We import, clean, and transform all your data. Whether it's currently stored in spreadsheets or another CRM, we help you import that information so you can monitor trends, access historical data, and reference a single source of truth for all your customers and prospect interactions.

Does it sync with email marketing platforms?

Yes. Third-party integrations are enabled for both Mailchimp, Vertical Response, as well as dozens of other email marketing and marketing automation platforms (i.e., HubSpot, Pardot, etc.).

Can I access BrightDoor CRM on my phone or tablet?

Yes. BrightDoor CRM is fully responsive. We designed BrightDoor CRM with simplicity and mobility in mind – letting agents use it wherever their work takes them.

How customizable is it to my process or data requirements?

BrightDoor CRM was built for the real estate industry based on decades of experience. But every client is different, so we adapt our processes, features, and data to better serve your specific needs – whether you’re a master-planned community developer who needs to capture welcome center interactions or a realtor who wishes to nurture their best customer relationships.

Can I integrate leads from multiple sources?

Yes! BrightDoor CRM is the central platform from where you can manage all your leads. From capturing in-person leads to understanding web traffic, it is the one-stop-shop for all your customer information, follow-ups, and insight.

How long does it take to set up BrightDoor Touch?

The onboarding process typically takes 4 to 6 weeks to complete. We will use all your available marketing assets to build a custom BrightDoor Touch experience for your community. From there, we iterate and refine the experience. Since we have multiple templates, this process has become much faster and simpler for many of our customers.

What are the hardware requirements for BrightDoor Touch?

The minimum hardware requirement for BrightDoor touch is a touchscreen device. This can be an iPad, a Microsoft Surface, or any sizeable touch-enabled device. If you’re interested in leveraging our technology for a larger digital installation or kiosk, we can also help you source and install your hardware. These types of larger digital applications, however, are not necessary for leveraging our software.

How is BrightDoor Touch any better than a responsive website?

BrightDoor Touch is a highly visual application, specifically designed for an actual in-person experience. Most websites use heavier copy and more-detailed menu options which makes them more ideal for solo exploration. However, they’re much less suitable or bespoke for the kinds of guided experiences you wish to foster inside of a welcome center or sales meeting.

Can you create multiple versions or instances of BrightDoor Touch for specific locations or model homes?

Yes. We can create custom versions of BrightDoor Touch that will only run in specific locations or that will only display certain information. For example, we can build a version to only be used inside of a builder model that only showcases information that is relevant to that builder. This flexibility allows us to provide our customers a seamless, brand-right experience across multiple touchpoints.